You don't need a 20-page website. You need a website that does one job well: make the phone ring. Here's exactly what a tradesman's website should include.
The hero section
The first thing visitors see. It needs three things: what you do, where you do it, and how to get in touch. Example: "Professional Plumbing Services in Shrewsbury. Call 07XXX XXXXXX". Don't make people scroll to find your phone number.
Your services
List every service you offer with a brief description. Be specific. "Emergency plumbing, boiler repair, bathroom installation, radiator replacement, and leak detection across Shrewsbury and Shropshire." This helps customers AND Google understand what you do.
Photos of your work
Real photos of real work. Before and after shots are gold. Customers want to see what you can do, not stock photos of someone in a hard hat. If you have 5 good photos, that's plenty.
Testimonials
Social proof is the most powerful trust signal online. One genuine quote from a happy customer is worth more than anything you can write about yourself. Get at least 2–3 testimonials and display them prominently.
A contact form + phone number
Make it stupid easy to get in touch. A short form (name, email, message) and a clickable phone number. The phone number should use a tel: link so mobile users can tap to call.
Your area
Mention the specific areas you serve. "We cover Shrewsbury, Telford, Oswestry, and the wider Shropshire area." This helps with local SEO and helps customers know you serve their area.
What you DON'T need
You don't need a blog (not at first). You don't need animations. You don't need a video background. You don't need a chat widget. You need a fast, clean, mobile-friendly page that loads in under 2 seconds and makes it easy to call you.
The bottom line
A tradesman's website has one job: generate enquiries. Every element should serve that goal. If it doesn't help someone decide to call you, it doesn't belong on the page.